Why Social Commerce Founders Break Down (And How to See It)
Social commerce in India is growing 35% YoY, but founder burnout is clinical, not motivational. Unprofitable unit economics and impossible timelines create depression masked by hustle narratives. Learn the warning signs and what actually works.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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