Why Social Commerce Teams Implode Before Year Two
Social commerce in India hit $2.5B GMV in 2023. But 60% of early-stage social commerce startups fail over team conflict, not market fit. The sector's compressed timelines and dual demands—creator management plus logistics—create specific fractures.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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