Why Vertical Social Commerce Wins in India Right Now
Horizontal social commerce platforms compete on reach. Vertical players win on unit economics. India's fragmented consumer behavior and UPI density make verticalized plays defensible for the next 3-5 years.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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