White-Label vs Brand in Indian Social Commerce
Social commerce in India will hit $20B by 2028. White-label plays work today; brand ownership becomes essential at scale. The inflection happens around Rs 50 crore GMV.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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