Primary data · sourced from public filings·700+ Indian companies · India-first·
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Sector Thesis·3 min read·Week 22

B2B Sales in Indian Fantasy: $50M ARR, 18-Month Cycles

Fantasy sports platforms in India are moving upstream to SMBs and enterprises. Sales cycles run 12-18 months. Deal sizes: ₹50-500 lakhs. The real money is in white-label, affiliate networks, and compliance tech.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#fantasy-sports-india#b2b-sales-motion#smb-enterprise#sports-betting-stack

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B2B Sales in Indian Fantasy: $50M ARR, 18-Month Cycles · Aletheia Insights