Direct Apps vs Platform Embeds: The Real Betting Game
India's sports betting market is splitting. Direct apps chase brand and margin. Embedded players leverage existing distribution. The winner isn't obvious yet. Math favors embeds. Timing favors direct.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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