Primary data · sourced from public filings·700+ Indian companies · India-first·
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Sector Thesis·3 min read·Week 22

Enterprise vs SMB in Indian Sports Betting: Who Wins First

Indian sports betting startups face a critical choice: chase regulated enterprise customers or build SMB distribution. Enterprise moves slower but has deeper pockets. SMBs scale faster but demand fractional margins and constant hand-holding.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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Enterprise vs SMB in Indian Sports Betting: Who Wins First · Aletheia Insights