Sports Tech India: Build, Buy, or Partner—Your Decision Framework
India's sports tech market is fragmented and timing-dependent. Building works for IP-heavy plays; buying works for distribution; partnerships work for regulated segments. This framework helps founders and investors choose based on cash runway, regulatory risk, and whether you own the customer relationship.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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