Sports Tech Retention: What 40% Monthly Looks Like in India
Sports tech startups in India show vastly different retention curves than SaaS. Seed-stage benchmarks sit at 35–45% monthly retention. Series A requires 55%+ to signal viable unit economics. India's payment friction and sports consumption patterns reshape what good looks like.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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