Sports Tech D2C vs Channel: India's Distribution Crossroads
D2C works for premium niche segments in India's sports tech. Channel distribution scales faster in Tier 2+, but requires 40-50% margin sacrifice. The real play is hybrid: D2C for data, channels for volume.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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