Sports Tech India: Freemium Fails, Premium Struggles More
India's sports tech companies chase freemium but convert at 0.8-1.2%, half the global average. Premium access without sports infrastructure creates a leaky bucket. The real opportunity lies in outcome-linked pricing.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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