Why Sports Tech Founders Negotiate Like They're Broke
Sports tech founders in India often negotiate from fear, accepting dilutive terms and bad governance. The sector is growing 23% YoY, but founder psychology—not capital scarcity—is the real constraint. Confidence anchored in unit economics changes everything.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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