Why Sports Tech Pricing Breaks in India Below ₹99/Month
Sports tech in India faces a pricing ceiling most founders ignore. Data shows willingness-to-pay collapses below ₹99/month for fitness and coaching apps. Freemium funnels that work globally fail here due to payment friction and category skepticism.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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