Sports Tech Launch Playbook: Beta to Revenue in India
India's sports tech market grew 42% YoY in 2023, driven by smartphone penetration and UPI adoption. Most founders skip the beta phase and fail. This playbook details the exact sequence from closed beta to sustainable pricing, grounded in what actually works.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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