Why Supply Chain Tech Sales in India Take 18 Months
Supply chain tech in India faces a unique sales challenge: long cycles, fragmented buyer coalitions, and cash flow constraints. Enterprise deals move slower than SaaS, but SMB adoption is accelerating through GST compliance and UPI-driven payments.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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