Supply Chain Tech: Why India's Middle Market Avoids Subscriptions
Indian supply chain operators default to transaction models because cash flow is unpredictable and trust is relationship-based, not platform-based. Only asset-heavy logistics firms pay recurring fees—and even they resist.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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