Why Synthetic Biology Founders Won't Pivot (Even When Data Says They Should)
Indian synthetic biology founders hold onto failing bets despite clear market signals. The sunk-cost trap—combined with India's regulatory delays and capital scarcity—makes pivoting feel like surrender. Understanding this psychology is critical for investors.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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