Why telemedicine pricing in India breaks Western playbooks
Telemedicine pricing in India follows Aadhaar logic, not app logic. Freemium doesn't work here. Real willingness-to-pay sits between ₹200-500 per consultation, anchored by offline clinic rates, not Silicon Valley SaaS benchmarks.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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