Test Prep B2B Sales: Why 18-Month Cycles Kill India Margins
Test prep tech in India sells to schools and coaching centers via long enterprise cycles. Deal sizes range ₹5–50L annually. Champion identification is broken because principals lack procurement literacy.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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