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Sector Thesis·4 min read·Week 22

Test Prep Tech: Why B2B Wins in India's Tier-2 Reality

B2C test prep tech in India burns cash acquiring students at ₹800-1200 CAC with 40% churn. B2B—selling to coaching centers and schools—offers 3-year contracts, 60% gross margins, and zero brand dependency. The math favors B2B by a wide margin.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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Test Prep Tech: Why B2B Wins in India's Tier-2 Reality · Aletheia Insights