Test Prep's Growth Loop: Why India's K-factor Is Finally Real
India's test prep market is hitting inflection. Viral loops work when stakes are high. Student-to-student referrals now drive 35-45% of new users for top players.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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