Test Prep Tech: Direct Brand vs Embedded Play
India's test prep market is worth ₹15,000+ crore. Winners are choosing between direct-to-student brands (Unacademy, Physics Wallah) and embedding into existing platforms (Byju's, Khan Academy). Distribution and unit economics, not technology, will decide.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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