Test Prep: Why Marketplaces Fail, SaaS Compounds in India
Test prep marketplaces promised scale by connecting students and tutors. SaaS models—structured content, assessments, analytics—are capturing 3-4x higher retention and LTV. India's fragmented tutor supply makes unit economics unsustainable for two-sided platforms.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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