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Sector Thesis·4 min read·Week 23

Test Prep PLG in India: Why Free Tiers Must Trigger at Mock-3

Test prep PLG in India fails because free tiers convert too late. The conversion trigger isn't completion—it's panic at mock exam 3. We map the actual India Stack motion: JEE/NEET cohorts, state board patterns, and how to measure PQL.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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Test Prep PLG in India: Why Free Tiers Must Trigger at Mock-3 · Aletheia Insights