Why Test Prep Tech Subscriptions Fail in India
Subscription models struggle in Indian test prep because payment behavior follows exam cycles, not calendar months. Transaction-based pricing wins where uncertainty and family budgets dominate decision-making.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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