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Sector Thesis·4 min read·Week 23

Travel-Tech B2B vs B2C: India's Unit Economics Reality

B2C travel platforms in India face 40-60% CAC payback issues. B2B travel (corporate bookings, agents) shows 18-24 month payback. The winner isn't the prettier app—it's whoever captures workflow lock-in first.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#travel-tech#b2b-saas#unit-economics#india-markets

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Travel-Tech B2B vs B2C: India's Unit Economics Reality · Aletheia Insights