Travel-Tech Freemium In India: Why Conversion Stays At 2-3%
India's travel-tech freemium conversion rates sit stubbornly at 2-3%, far below global 8-12% benchmarks. The problem isn't product—it's payment infrastructure and user intent misalignment. Data shows premium tiers work only when trust is proven first.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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