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Sector Thesis·4 min read·Week 23

Why Travel-Tech Subscriptions Fail in India (Yet)

India's travel-tech market is fundamentally transactional. Subscription models work only for frequent, predictable travelers—a segment representing <8% of India's 270M annual travelers. The rest pay per use because income volatility and infrequent travel make recurring costs feel wasteful.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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Why Travel-Tech Subscriptions Fail in India (Yet) · Aletheia Insights