Why Travel-Tech Subscriptions Fail in India (Yet)
India's travel-tech market is fundamentally transactional. Subscription models work only for frequent, predictable travelers—a segment representing <8% of India's 270M annual travelers. The rest pay per use because income volatility and infrequent travel make recurring costs feel wasteful.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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