Vernacular Content: Marketplace Wins Over SaaS in India
Vernacular content businesses face a choice: build marketplaces or SaaS tools. Marketplaces capture more defensible value in India because they control supply scarcity and creator economics. SaaS models struggle with pricing power at scale.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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