Vernacular Content: Why Niche Wins Before Horizontal Scale
Vernacular content in India is following a niche-first pattern, not horizontal scaling. Winners are doubling down on specific languages, formats, and geographies before attempting pan-India plays. This requires different unit economics and founder instincts than English content platforms.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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