Vernacular Content PLG: Free Tier Design for 500M Users
Vernacular content platforms must design free tiers around consumption, not signups. India's 500M non-English internet users convert only when friction drops below SMS verification. PQL metrics differ sharply from English-language SaaS.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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