Vernacular Content: Vertical Wins When Distribution Breaks
Horizontal vernacular platforms like YouTube and Instagram dominate reach, but verticals win when they own both content and distribution simultaneously. In India, this happens only in specific niches where platform neutrality fails.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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