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Sector Thesis·4 min read·Week 24

Vernacular Ed-Tech: Why SMBs Win, Enterprises Stall

Vernacular ed-tech founders chase enterprise deals first—schools, coaching centers, governments. These kill companies. SMB motion (individual tutors, small classes) scales 3x faster and reaches 10M potential customers by 2027.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#vernacular-edtech#india-stack#smb-distribution#education-sector

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Vernacular Ed-Tech: Why SMBs Win, Enterprises Stall · Aletheia Insights