Why Vernacular Ed-Tech Founders Hide From Their Families
Vernacular ed-tech addresses 650M Indians without English fluency. Yet founders building for this market face intense family pressure to 'get real jobs.' This invisible tax shapes product, hiring, and runway decisions more than any metric.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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