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Sector Thesis·4 min read·Week 20

Vernacular Ed-Tech: Why Vertical Wins in India Right Now

Horizontal vernacular platforms have failed repeatedly in India. Vertical plays—focused on one subject, one language, one exam—are capturing 3-5x higher retention. The India Stack removed friction. Timing removed excuses.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#vernacular-edtech#india-stack#product-strategy#sector-thesis

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Vernacular Ed-Tech: Why Vertical Wins in India Right Now · Aletheia Insights