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Sector Thesis·4 min read·Week 3

Waste Tech B2B Sales in India: 18-Month Cycles, Municipal Gatekeepers

Waste management tech in India faces structural sales challenges: 18–24 month municipal cycles, fragmented SMB buyers, and champion decay. Deal sizes range ₹15–50 lakh for SMBs, ₹2–8 crore for municipal pilots. Success requires mapping procurement timelines, not product superiority.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#b2b-sales#india-gtm#waste-tech#sales-cycles

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Waste Tech B2B Sales in India: 18-Month Cycles, Municipal Gatekeepers · Aletheia Insights