Waste Tech in India: B2B Wins, B2C Bleeds
B2C waste management startups in India face 40-60% monthly churn and CAC payback of 18+ months. B2B plays—targeting municipalities and industrial waste—show 3x better unit economics and align with India's infrastructure gap.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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