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Sector Thesis·3 min read·Week 3

Why waste-tech B2C loops fail in India (and how to fix them)

India's waste-tech startups chase viral growth. Most fail because waste collection has no network effect. The winning move: anchor to payment systems and municipal infrastructure, not social sharing.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#waste-management-tech#B2C-growth-india#municipal-infrastructure#payment-systems

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Why waste-tech B2C loops fail in India (and how to fix them) · Aletheia Insights