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Sector Thesis·5 min read·Week 21

Water Tech B2B SaaS in India: The Playbook

Water tech SaaS in India faces a specific customer: municipalities and large industrial users managing scarcity. The playbook differs radically from US water tech. Sales cycles are 9-18 months, but retention hits 95% once embedded.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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Water Tech B2B SaaS in India: The Playbook · Aletheia Insights