Why Water Tech Founders Stay Until the Well Runs Dry
Water tech founders in India ignore clear market signals and resist pivots due to sunk-cost psychology, not lack of data. The sector's fragmented buyer base and long sales cycles create false hope. Understanding this trap is critical for capital allocation.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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