WealthTech B2B Sales in India: Why 18-Month Cycles Are Standard
WealthTech companies selling to Indian enterprises and SMBs face structural sales challenges rooted in compliance, trust, and decision-making complexity. Deal cycles stretch 18-24 months. Champion identification requires navigating 4-5 stakeholders minimum. Deal sizes range ₹50L to ₹5Cr annually, not unicorn territory.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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